Our directors and senior consultants have operated at board level, leading large business functions across manufacturing, retail and third-party logistics. Alongside that strategic depth, the wider team brings specialist expertise across every part of the end-to-end supply chain — from sourcing and procurement through network design and logistics modelling to warehousing and transport operations.
That combination — executive commercial experience and hands-on operational expertise — means we can advise at every level of your business, from strategic direction to operational detail.
John Perry
Chairman & CEO
John is the Founder of SCALA Consulting. He personally ensures the total commitment of the whole SCALA team to deliver expertise and benefits for all our clients. His expertise and experience range from global logistics strategy consulting through to logistics operational implementation. Prior to SCALA, John was Logistics Operations Director for a major consultancy group. His early career was in industrial engineering; he held senior level logistics, operations and commercial roles with major retailers, food manufacturers and logistics companies.
Dave Howorth
Executive Director
Dave heads up SCALA's Grocery and FMCG Supply Chain Best Practice Forum. He has extensive consulting experience in supply chain strategy, organisation and network design. He has significant experience of elevating the strategic importance of the supply chain within businesses to drive commercial benefits and ensure future sustainability along with expertise in S&OP, customer collaboration and supply chain planning. Dave was previously Northern European Supply Chain and Logistics Director for General Mills, providing multinational, multi-temperature and multi-channel service.
Phil Reuben
Executive Director
Phil is a Procurement Consulting expert. He also heads up SCALA's Home Appliance Supply Chain Best Practice Forum and is MD of our JV SCALA China, based near Shanghai. Phil is a highly experienced consultant with specific expertise in sourcing, procurement and negotiation. He has extensive knowledge of the Far East manufacturing market and is a recognised leader and expert in the home appliance sector. Phil was previously European Operations Director with major multinational US and European companies, with a responsibility for total supply chain performance.
Rob Wright
Executive Director
Rob is a multi-award-winning Logistics Consultant and heads up our major logistics operations projects and network optimisation consultancy. He has considerable logistics consulting experience in driving step changes in performance and continuous improvement in cost, service, safety and environmental sustainability. Prior to SCALA Consulting, Rob headed up UK Logistics for a global snack food business and he has a very strong reputation as a leading logistics professional within both grocery logistics and the distribution industry.
Adam Coventry
Executive Director
Adam has 30 years' experience across multiple supply chain leadership roles at Boots UK and more recently as a senior supply chain consultant, focusing on the growth and transformation of e-commerce and retail supply chains into modern, automated and dynamic operations. As Director of Warehousing with Boots, Adam had strategic responsibility for their UK warehouse operations and successfully managed the design, build and commissioning of a £40m automation investment that included capability for zero touch e-commerce.
Eamonn Woodcock
Executive Director
Eamonn brings over 30 years' experience in supply chain, logistics, operations, and change leadership, having a proven track record of delivering significant operational, financial, and strategic results across FMCG, foodservice, manufacturing, and distribution. He has led large-scale programmes including £100m+ supply chain network transformations, major logistics outsourcing initiatives, S&OP/IBP design and implementation, ERP selection and planning, strategic business reviews, and multi-million-pound cost reduction projects. Prior to SCALA, Eamonn held senior roles with organisations including Nichols PLC, Brakes, Spicers Office Team, Northern Foods, and United Biscuits.
Chris Clowes
Executive Director
Chris is an internationally experienced and customer focused consultant, based in Germany, with expert knowledge in supply chain, logistics and operations. He has delivered numerous change management projects in 3PL, FMCG, pharmaceutical, retail and homecare industries. Most recently Chris was the MD of a UK 3PL and has worked for Coca-Cola / Costa Coffee and Walgreens Boots Alliance.
Alison Hobson
Client Services Director
Alison has extensive experience in professional and attentive client and supplier relationship management. Alison is often the first point of contact for new SCALA clients and is committed to ensuring new project enquiries are dealt with personally and promptly. She also provides direct liaison with clients on an ongoing basis and is committed to ensuring that all clients have an easy, smooth and accessible relationship with SCALA. Alison is also responsible for organising SCALA's various Best Practice Forums.
Jonathan Clark Whitehead
Director, Network Solutions Design
Jonathan has 16 years of experience working in business modelling and solutions design lead roles for third party logistics providers. He has a background in operational research and has extensive experience of creating logistics models, ranging from network design to simulation of automated warehouses. He has previously worked on network modelling projects using CAST, many of whose creators have developed the Cosmic Frog modelling tool now used by SCALA.
Matt Downes
Senior IT Supply Chain Consultant
Matt is a seasoned IT leader with over 30 years of experience in supply chain IT systems management, gained across blue-chip organisations in the UK and internationally. His expertise spans WMS/WCS, ERP, and TMS platforms, with a strong track record of aligning technology with business strategy to deliver high-impact solutions. Throughout his career, Matt has held roles ranging from Business Analyst and Project/Programme Manager to IT Director, consistently demonstrating the ability to translate complex business requirements into scalable, effective IT systems. He is also adept at maximising value from existing technology investments. Matt's industry experience includes working with leading FMCG companies such as Procter & Gamble and Weetabix, complemented by international assignments in Europe and North America.
David Short
Senior Logistics Consultant
David is a warehousing consultant who provides expertise in layout plans, processes, systems, capacity and resource evaluations. He has a background in industrial engineering and has extensive experience and expertise in designing a wide range of distribution centres and warehouse operations. David also has experience in assessing transport performance and efficiencies. Prior to SCALA Consulting, David led DHL Europe's industrial engineering function and was a senior supply chain design consultant within the global CRM division.
Martin Elliott
Senior Automation Consultant
Martin specialises in automation and will provide specific detailed input on the automation aspects of design. Martin has worked for more than 30 years in the automation and materials handling industry. He has acquired a great depth of experience in the design and specification of automated handling systems from high volume to individual item picking and packing. He will provide impartial, objective technical expertise and practical experience on the range of equipment being considered.
Peter Lerigo
Senior Automation Consultant
Peter specialises in warehouse automation projects including ASRS and conveyor solutions. He has extensive experience in picking and sortation systems and project management across a range of business sectors including e-commerce, retail and automotive. He has a real understanding of the capabilities of leading global automation manufacturers, and extensive experience designing logistics facilities and optimising operations, processes and layouts.
Andy King
International Customs and Logistics Consultant
Andy is an expert in international logistics and customs requirements across global markets, covering a wide range of business sectors. His experience encompasses supporting the establishment of logistics and freight solutions between manufacturers, agents, 3PLs and customers, aligned with customs import duty and tax requirements. He supports the establishment of systems, key processes and detailed documentation. Andy is a member of the UK Government Forum covering customs, logistics and tax, and a member of the Manchester Airport Community Committee.
David Grahamslaw
Associate Director
David is an industry-leading expert in logistics outsourcing and contract management. He has extensive experience of the logistics service provider marketplace, including expertise in tender management, supplier evaluation through to contract award, management and contract review. In addition to logistics consulting, David has worked at senior board level across the logistics industry with both logistics service providers and major blue-chip manufacturers and retailers.
Oliver Cofler
Associate Director
Oliver is an expert in logistics and supply chain management, incorporating end-to-end supply, demand and inventory strategies. He has detailed knowledge of S&OP, which he has implemented across Europe, and is passionate about achieving success through processes, people and cultural change. Prior to SCALA Consulting, Oliver held a number of pan-European supply chain and logistics director roles including with Mondelez and Alliance Healthcare, and prior to that was a supply chain consultant with PricewaterhouseCoopers.
Wolf Liebchen
Senior Supply Chain Consultant
Wolf has 30+ years of experience across supply chains, third party logistics, RFQ management, process consulting and project management, and heads up SCALA's US office. He has previously held roles at Minolta and DHL, amongst others, and has since provided supply chain and logistics consultancy across a wide range of sectors in the US, covering supply chain outsourcing, RFQ design and project management, process enhancement, efficiency projects and sustainability.
Eyüp Soner
Senior Supply Chain Consultant
Eyüp heads up SCALA Turkey. He has an MSc in Chemical Engineering and worked for Unilever followed by 18 years at SC Johnson, ending as Product Supply Director for Middle East, North & West Africa and CIS. Since leaving SC Johnson, Eyüp has worked as a supply chain and logistics consultant predominantly in Turkey. His many clients include several 3PLs, and he has a clear understanding of the strengths and weaknesses of the major logistics companies in the region.
Jane Green
Senior Consultant
Jane specialises in strategic supply chain modelling and logistics network design. In addition, she has undertaken an extensive range of assignments across many sectors including project management, operational mapping and re-engineering through to data analysis. Her experience covers a broad range of activities and industries both nationally and internationally. Prior to SCALA Consulting, Jane worked in supply chain consultancies, 3PLs and retail.
Leigh Marklove
Logistics Modelling Consultant
Leigh is an expert in transport and network optimisation consulting. He combines modelling expertise with practical understanding of transport and warehouse operations. Leigh has extensive industry experience working in operational roles for Wincanton and Marks & Spencer, and as a project manager for Asda distribution.
John Callender
Senior Supply Chain Consultant
John is a change leader in fulfilment, after sales, customer services and circular economy, and has worked on a wide range of projects from returns process management to customer service centres. John is a strong advocate of environmental sustainability, qualified in CircularX through Delft University. Prior to consulting, his experience was predominantly with retailers including 18 years with Tesco and 8 years with Homebase Bunnings.
Audrey Limery
Senior Data Analytics Consultant
Audrey is a supply chain modeller and data and AI expert who has undertaken numerous supply chain modelling and optimisation projects. She has worked as a supply chain design analyst and consultant for companies including Deloitte, Boots, GSK, Barloworld SCS and Llamasoft, and as a data expert for McKesson and Avon. Audrey has a degree in Transport and Logistics Management.
Muryel Boulay
Environmental Partner
Muryel specialises in business sustainability and CSR, enabling companies to embed people and planet concerns into the way they operate. She guides companies through accreditation processes, building business processes, defining KPIs and building decision dashboards. Muryel is also a B Leader, assisting companies in achieving B Corp status. Prior to consultancy, she worked in the food industry as International Operations Director with Premier Foods and heading up technical and international manufacturing with United Biscuits.
Phil Jones
Logistics Modelling Consultant
Phil is an expert in modelling and transport consulting. His projects range from strategic depot location studies to detailed vehicle routing and scheduling and fleet evaluation studies. He has also developed a number of client-specific supply flow optimisation and cost-to-serve systems. Phil also has extensive experience of working with Chinese businesses.
Alison Holt
Finance & Administration Manager
Alison is responsible for SCALA's policies and procedures. Together with centralised project governance, she is responsible for recording, control and administration of consultant projects including accounts payable and receivable. Alison was previously Head of HR at Moda in Pelle.
Tiger Wang
Co-Chairman, SCALA International
Tiger is co-chairman of SCALA International, based in Suzhou near Shanghai, and chairman of the Ocean Enterprise Group. He founded Ocean in Suzhou in 1998, building the company from a 3PL into a full ecosystem supply chain company. Ocean has served many top Fortune 500 companies investing in China. Tiger has extensive experience in logistics information management and supply chain integration, and is committed to developing cultural and commercial communications between Chinese and British companies.
Leo Shen
Client Development, SCALA International
Leo is highly experienced in the logistics and supply chain management sector. He has supported multiple projects including working with major 3PLs from regional logistics through to international transportation and container management. Leo has a degree in Economics and a Masters in Project Management, and is a member of the Chartered Institute of Logistics & Transport.
Ted Shen
Supply Chain Consultant, SCALA International
Ted has over 20 years' experience with world-leading warehouse automation companies including SSI-Schaefer, Dematic and Eisenmann. He has expertise in intelligent warehouse and logistics solutions across e-commerce, retail, fashion, pharmaceutical and manufacturing.
Tyson Liu
Logistics Consultant, SCALA International
Tyson has 20 years' experience in electronics, machine and automotive manufacturing with companies including Flextronics, Delphi, Lexy and Norautron, covering both China and international operations. He is expert in lean management, factory layouts, logistics optimisation, inventory management, quality control systems and total supply chain management. Tyson graduated from Northeastern University in China, majoring in Industrial Engineering.
Biao Wang
SCALA International Advisor
Biao is British Chinese with a deep understanding of Chinese business culture and excellent English. Biao worked with SCALA to set up the Chinese office, providing local supply chain consultancy and training. Through Biao and his network, SCALA can provide business information and assist companies wishing to enter the Chinese market, and Chinese companies wishing to enter western markets.
Keith Newton
Associate Director
Keith is highly experienced in supply chain customer service with global experience. He combines his role as Associate Director for SCALA with International Secretary General for the Chartered Institute of Logistics and Transport. Keith has led a number of projects combining technical supply chain developments with cultural change including successful implementation of demand driven supply chains. He was previously Customer Logistics Director for Cadbury UK and Ireland and led logistics best practice globally for Cadbury Schweppes.